Explore these features to improve your profit margins. There are also handy yield information charts, export guides and costing calculators.

Red meat and nutrition

These guides explain how to promote lean beef, lamb and pork accurately, using scientifically substantiated nutrition and health claims, in consumer-friendly language.

Menu inspiration

Discover our wide range of beef and lamb recipe ideas, especially designed for chefs and caterers.
Visit the Menu Inspiration page

Direct Selling / Box Schemes

The direct selling programme provides information, advice and practical meetings for businesses involved in direct meat sales covering farm shops, farmers markets and box schemes focusing on meat quality and profitability.

News and features

Industry news and features from the AHDB Trade team, covering everything from education, consumer research and marketing advice.
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Meet the team

AHDB's Trade team works with the retail and foodservice sector to help boost business through marketing, promotion and product development.

Dick van Leeuwen

Senior Business Development Manager

Stasha Napior-Kowska

Senior Account Manager

Carrie McDermid

Senior National Account Manager

Martin Eccles

Trade Marketing Executive

Julie Bird