AHDB is undergoing a period of radical change, driven by the need to be more accountable to levy payers and by the rapid changes affecting farmers, growers and processors.
Following a consultation by Defra which ended in January, we carried out our Shape the Future vote in April and May 2022. Thousands of levy payers used this opportunity to have their say on what their sector needed most and the relative importance of AHDB’s different areas of work. It was also a chance for levy payers to ratify new members nominated to the four sector councils.
Over the summer of 2022 each of AHDB’s four sector councils will meet several times to consider the Shape the Future results alongside the industry context that exists now and may develop over future years. Sector councils will reflect on the opportunities and challenges facing levy payers, and the AHDB work that can help to address these.
The meetings will culminate in the creation of four sector-specific plans, which will set out the work AHDB will address over the next three to five years. These will be presented at an open meeting in the autumn and published online.